The beginning of a conversation is the first step towards initiating interest and curiosity about a topic among people. This is what influencer marketing does and this is why it is also known as word-of-mouth at scale. Influencer marketing allows clients to pursue growth with better efficiency, scalability, and focused targeting, which makes it so…

What is Influencer Marketing? Influencer marketing is a form of marketing that focuses on using influential personalities to drive your campaign’s message to your target audience. Influencers are key individuals who might have a big or small following, but have strong influence in changing people’s opinions and consumer behaviours. In today’s era, where customers are…